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This product called for a slightly different design approach than
the previous in:sync products. It had to have it's own unique
identity yet seem to 'belong' to the in:sync "family".
The relationship needed to be like a nephew to an uncle, rather
than like a son to a father. This was done by keeping the logo,
text and icon placement similar in layout, but changing the very
textural imagery of the previous products to a simpler 'retro'
flat look. The CD and booklet are housed in a unique transparent
mint green six-tab jewel case. |
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